Crossroads Plant-Based Cafe
This is a special branding project for a new, plant-based cafe opening up on a college campus. It will introduce vegan and vegetarian alternatives for current people eating plant-based, and introduce people to these new experiences. In the pursuit of cleaner eating, this cafe is a great initiative to promote the plant-based diet.
The work on this logo began with initial sketches, logo ideas, and slowly a refined logo took place. Crossroads founder wanted to make a rustic, earthy look with tones that mimicked the plant-based idea. Initial sketches developed to initial vector logos, which in turn fully developed into the branding guide you will find below. This project was a huge step forward for this cafe, and I am so excited I was able to work on it!
(branding guide, and concept images below!)
Physical Cafe Space: Final Product
Final Branding Guidelines: Cover, Mission Statement, and Contents
Final Branding Guidelines: Logo Design
Final Branding Guidelines: Color Palette
Final Branding Guidelines: Typography
Final Branding Guidelines: Logo Pairings
Final Branding Guidelines: Mockups
Final Branding Guidelines: Copyrights
Concept Sketches
Initial Concepts
Thank you to the founder for giving me such a great opportunity with this project!
